Billboard for Kensington Community Food Co-op
© 2014
Media: oil on canvas
Location: in their collection
94 x 145 inches in final vinyl print
••• For those of you with low vision:
This is a brightly colored graffiti design dominated by "KCFC" in fat tomahawk-swirl hotrod lettering, blue across the top with gold across the bottom darkening to a horizon midway up, as if reflected in chrome. The "K" swirls down into a sort of fat swirling underline swoop that's incised with the text: "KENZI'S OWN FOOD CO-OP" in the shadowy holes of cylindrical letters deeply cut into the gold. To the right, what's maybe a large exclamation mark in similar style is in fact a fat blue arrow pointing up, filled two thirds of the way up in orange going to red with hash marks above it like the United Way contribution scale in the image of a thermometer. Embazoned in the orange/red is "JOIN US" in yellow comic-book fat bubble typeface. Below that against the dark green underside of the swoop is a footnote in quickly-brushed Helvetica Bold lettering, gold on the green: "Join up at WWW.KCFC.COOP"
Above all of this, all across the top fifth of the painting, is an echoing pattern of cubist lines and colors, echoing off the letters in 3-D comicbook shapes, that spell out: "RIGHT HERE" with, in similar style, an exclamation mark which is a curving arrow pointing down (the billboard was mounted above the building). The letters are fat variations on arrows and folding planes, each skewed in several different directions, tucked one behind the next in tagger style, in greens and orange-reds, with deep navy blue undersides. Around "RIGHT HERE" echoes the array of cubist patterns in shades that vary away from those colors towards their paler versions.
